How studios build successful games.

Insights for studios — playtesting, community, creators, and growth.

Page 2 of 3

  1. How to build a game community from scratch

    By FirstLook Team

    A practical guide to building a loyal game community before your game ships, anchored in Discord, fueled by playtests, converted into Steam wishlists.

    Community Management5 min read

  2. Player.gg x Summer Game Fest 2026

    By FirstLook Team

    Player.gg is an Official Player Destination for Summer Game Fest 2026. Every featured game gets a page where players discover, wishlist, follow, and apply for playtests.

    Product2 min read

  3. Meet FirstLook Agent: an AI sidekick for your player data

    By FirstLook Team

    Meet FirstLook Agent, an AI sidekick built into the FirstLook player relationship platform. Use plain-English prompts to re-engage players, draft announcements, and act on community signals across every channel.

    Product3 min read

  4. Signals of Success (Part 4): Media and Press Coverage

    By FirstLook Team

    How media and press coverage acts as a market barometer for indie games, and the four metrics studios should track to turn editorial pickup into an actionable launch signal.

    Creators4 min read

  6. What Is a Player CRM? Guide for Game Studios

    By FirstLook Team

    Learn what a player CRM is, why game studios need one, and how to use it to build retention, grow your community, and increase long-term revenue.

    Product12 min read

  7. How to Get Players for Your Game

    By FirstLook Team

    The pillar guide to marketing an indie game: define your audience, set stage-right goals, ready your store page, pick channels, build a launch plan, and read the results. Free launch planner included.

    Growth7 min read

  8. 12 Game Funds Investing in Indie Games

    By FirstLook Team

    A list of 12 Game Funds investing in Indie Games, updated for 2026 with the newest indie-focused funds.

    Funding & Publishing4 min read

  19. 50+ Indie Game Publishers That Fund Independent Games

    By FirstLook Team

    Find indie game publishers offering $250K-$1M+ in funding. Complete directory with investment levels, contact info, and tips for choosing the right partner.

    Funding & Publishing12 min read