Free whitepaper · Signals of Success
The FirstLook Guide to Player Intelligence
Modern game launches are drowning in data, yet outcomes are more unpredictable than ever. We’ve seen studios spend years "wishlist farming" and chasing trailer views, only to find that visibility doesn't pay the bills... player behavior does.
What's inside
What 250+ senior games professionals told us.
In this exclusive report, FirstLook surveyed over 250 senior gaming professionals across the US, UK, and EU to uncover the truth about pre-launch metrics. We’re tearing down the illusion of top-line awareness to show you the behavioral signals that predict a game’s commercial performance.
The Wishlist Trap: Why only 11% of studios trust wishlists as a standalone metric
The Power of Community: How Discord growth became the #1 unseen success factor for surprise breakout hits
Actionable Intelligence: How to shift your focus from "tourists" to committed players who drive long-term revenue
How it works: pop in your email, tell us a bit about your game (six quick questions), and the whitepaper's yours.
Trusted by 1000+ studios
Stop chasing tourists.
Find out which signals actually predict a hit, and start tracking the players who'll be there on launch day.
