About us

For the love of the game

We are The Casuals, collective of indie developers who enjoy playing PC games. We build open source gaming communities (our flagship project is AoE4 World) for fun, and provide web development services to game studios like Frost Giant Studios.

FirstLook is our first standalone product designed for Game Studios. We've learned that attracting and onboarding new playtesters can be challenging, and aim to make this process as smooth as possible.

We made FirstLook for Studio Founders and Indie Game Devs just like you, we'll hope you like it.


Why we build this

We truly enjoy the process of building things, perhaps even more than playing games. We frequently end up creating fun tools for games we love instead of simply playing them. We're also deeply inspired by the game development community and the passionate individuals who are part of it. While we build various tools for gamers, our experience in B2B software has led us to seek out a tool that would benefit the creators of those games.

Our partnership with Frost Giant Studios led us to develop a custom solution that allows them to onboard thousands of players at once for playtests. Through this process, we gained valuable insights into the pain points of onboarding playtesters. Discussions with other studio founders revealed that they often improvise their own solutions, as there is a lack of dedicated tooling for this purpose. Many studios let their ability to scale playtests limit the number of players involved in their development process, which we believe is a missed opportunity. That's why we decided to build FirstLook, a tool to address this need.

How we're building it

We're building FirstLook with your input at the core. We ship often, iterate on feedback, and focus on features that truly matter. Quality is our priority, and we take pride in what we do. We want to be a true partner to you – which is why we're transparent about our plans and progress, and love to hear from you!

What we hope it can become

We know playtesting is about more than just covering all the bases and handing out Steam keys. While we really believe in doing one thing really well, we also want to make sure FirstLook can grow with your needs. We're thinking of some ideas that can help you get feedback while testing your games. Let us know what other useful features you think could help you.