Know your player
grow your game
Find playtesters on player.gg, run campaigns on creators.gg, and let FirstLook turn every interaction into your next best action.
Trusted by 1000+ studios
Run your community and learn from every player
Keys, surveys, rewards, creators, and sentiment, all connected to the same player record.
Player CRM
Every player in one profile: Steam playtime, Discord activity, survey answers, and in-game events. Segment on any of it.
Sentiment
The topics players bring up in Discord and on Steam, ranked by how many feel the same way.
Key distribution
Steam, Epic, console, and mobile keys, delivered to the right player on the platform they pick.
Agent and MCP
Ask FirstLook Agent about your players, or connect Claude, ChatGPT, Cursor, or Gemini through MCP.
Discord
Onboard new members, run surveys, and assign roles without anyone leaving your server.
Email announcements
Reach the exact segment you need, in every player's own language.
Rewards
Give XP, tiers, and in-game items for wishlists, reviews, and referrals.
Creator campaigns
Key and paid campaigns with goals, rewards, and coverage tracked automatically.
Your brand, your domain
Every page players see carries your game's art, colors, and custom domain.
SDK and API
Unreal and Unity SDKs, a REST API, and webhooks connect FirstLook to your game and tools.
Surveys
Ask players on the web, in Discord, or in-game, with branching and translated answers.
Build stronger relationships with your players, wherever they hang out
Discord
Role management, rewards, surveys, and sentiment tracking, all connected to your Discord server.
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1,337 Online
How likely are you to recommend this game to a friend?
How would you rate the overall gameplay experience?
Thanks for letting us know! If you have any additional feedback you can respond directly to this message.
In-Game
Analytics, native Unreal and Unity SDKs, and cross-platform in-game surveys that reach players where they already are.
Web
Player onboarding, feedback collection, and reward redemption through fully branded web experiences.
yourgame.firstlook.gg
10+ products in one
Trade in your marketing stack for a single platform where everything is built to work together.
Players can sign up for playtests, manage their account and games, and give detailed feedback on everything they play and experience
Organize all your player data in one place. Manage relationships and segment audiences using custom attributes, tags, filters
Creator program with built-in management. Track reach, content, and engagement to build strong and strategic partnerships
Drive organic word-of-mouth growth with referral programs. Players share links to bring in new friends and earn exclusive rewards
Send targeted emails based on waitlist, playtime, and more. Integrate seamlessly with Discord to automatically grant roles and tags on signup
Analyze your player community at a glance. Track signups, playtime, retention, top countries, and overall growth trends over time
10+ products in one
Trade in your marketing stack for a single platform where everything is built to work together.
Playtesting
Players can sign up for playtests, manage their account and games, and give detailed feedback on everything they play and experience
Watch numbers go up
Care about metrics? We do too. Track signups, retention, opens, and clicks and see how data can work for you.
2x
More playtesters through low friction signups
30%
More players through referrals and friend invites
80%
More responses with discord & game native surveys
80＋
Hours saved every month due to less grunt work
From Kickstarter to a million copies sold
Indies, AAs, and publishers, running on the same platform, just at different scales.
Your game deserves a better experience around it.
You put thousands of hours into the game itself. FirstLook makes sure everything else matches: playtesting, key distribution, creator programs, and community tools that make every player feel like they matter, no matter your team size.
"We went from a Kickstarter to 200K wishlists. FirstLook let us run playtests and manage our community like a studio ten times our size, without the headcount."
Scale your player relationships without scaling your headcount.
You're past the scrappy phase but still running creator programs in spreadsheets and managing keys across five platforms. FirstLook replaces the patchwork so your team can focus on the game, not the ops.
"We saw a surge of growth. We were able to get 10x users inside of our official Discord."
Turn every update into a growth event.
You have the players. Now keep them. FirstLook connects your creator programs, community engagement, and player data into one system so every patch, season, and content drop compounds instead of resets.
"It's hard to imagine what would have happened without FirstLook. Their fast and efficient user testing ultimately led to the decision to move forward with the project's release, and the game went on to achieve over one million copies sold."
List your playtest and creator campaigns for free
The cross-game networks that come bundled with FirstLook. Every studio benefits, every player and creator wins.
Real players, ready to playtest.
List your playtest, beta, or early access and get real players without ad spend or cold outreach. They sign up straight into your FirstLook pipeline, with profiles and playtime ready to go.
Visit player.gg
Where creators discover their next game.
List your campaign and let creators come to you, from small streamers to established partners. See reach, engagement, and player impact before you commit.
Visit creators.gg
Full control over all your player data
We handle the compliance headaches so you don't have to. Export, configure, and control your data with zero hassle.
Privacy Controls
Give players control over their data sharing preference
GDPR Compliance
Built-in tools to meet European data protection requirements
Full Data Access
Export and access all player data whenever you need it
Configurable Data Models
Customize what data you collect to match your needs
Stop renting your audience.
Own the relationship with every player, from the first playtest to your hundredth patch.
- List on player.gg and creators.gg for free
- Free for your first 500 playtesters
- No credit card required