Playtesting & Feedback

Run playtests like a studio 10x your size.

Keys, NDAs, surveys, Discord roles, and sentiment. All in one place, built for games. Indie founders, AA studios, and publishers run their playtests on one platform.

FirstLook playtesting funnel dashboard: Total Players, Waitlist, Invited, Accepted, Onboarded

Multi-platform key distribution

Steam, Epic, PlayStation, Xbox, Apple, and Google Play. All tied to real player accounts. No more spreadsheet handoffs.

One-click NDAs with audit trail

Click-through NDA acceptance with a full audit trail and role-based flows for press, partners, and streamers. Upload your NDA in any language, enforce it everywhere.

Built for gamers

Every feature is built for studio workflows. Closed betas, friend invites, referrals, beta branches, sentiment, and surveys.

Distribution

Distribute keys without losing your mind.

Hand out keys across every platform you ship on, tied to real player accounts, secured by NDA, and tracked back to the playtest they came from. No more CSV hand-offs. No more accidental leaks.

  • Steam, Epic Games, PlayStation, Xbox, Apple, Google Play
  • Keys only released after NDAs are accepted
  • Friend invites, referrals, shareable links, bulk CSV imports
  • Roles for press, partners, and the public
FirstLook Flows: multiple onboarding flows per role with platform keys, NDAs, and Discord roles
Customization

Your players see your game, in their language.

Customize every pixel of the player-facing experience: logo, theme, colors, custom domain. The whole player flow auto-translates into 20+ languages, so playtesters land in their own.

  • Custom logo, theme, backdrop, button color, accent color
  • Auto-translated player experience in 20+ languages
  • Live preview before publish
  • Custom domain on Pro and Enterprise tiers
  • Email and social-sharing previews
FirstLook Branding settings: full white-label customization with live preview
Surveys

Get the answers your build actually needs.

Run surveys in Discord, in-game via SDK, or on the web, and get response rates you've never seen before. In-game surveys reach players where they already are. Drill down responses by sentiment, playtime, sign-up source, and any demographic data you collect.

  • In-game surveys via Unreal & Unity SDK
  • Discord-native surveys with one-click responses
  • Web surveys with multi-page support and complex question types
  • Freeform answers analyzed by AI
FirstLook Surveys: multi-channel surveys across Discord, in-game, and web
Sentiment

Read every Steam review, every Discord thread, without reading them.

FirstLook clusters every comment by topic, scores sentiment, and trends it over time. Drill into Bugs, Balance, Multiplayer, Monetization, or any custom topic to see exactly what players are saying, and watch it shift as you ship fixes.

  • AI-clustered topics from surveys, Steam reviews, and Discord channels
  • Per-topic sentiment scoring and trend tracking over time
  • Original quote drill-down with Steam and Discord deep links
  • Weekly summary reports for the whole team
FirstLook Sentiment: topic clusters with sentiment tags and drill-down
Community

Discord, but it actually does something.

Connect your Discord server and FirstLook handles the rest. Roles assigned automatically based on playtest status, channels populated from waitlists, announcements that segment by playtime and sentiment.

  • Auto-assign Discord roles for Playtester, Press, Beta, Recruit
  • Sync server members to your player CRM
  • Track sentiment across Discord channels alongside Steam reviews
  • Send targeted announcements with live queue status
FirstLook Discord integration: bot setup, role management, member sync
"Before using FirstLook, our team spent multiple hours manually managing NDAs and distributing Steam keys during our first playtest, which was time-consuming and distracting. FirstLook has not only streamlined that workflow, but upleveled it."
Linda Qin, Product Director, Pahdo Labs

Run your next playtest like it matters.

Start free. Upgrade when you outgrow it. No credit card, no demo gate.