Brand Guidelines
Logos, colors, and type — everything you need to represent FirstLook accurately.
Download the marks below in the format you need.
Logos
Full Logo
Our primary lockup — logomark and wordmark together. Use it whenever there's room for both.
Logomark
Our standalone mark. Switch finishes for full-color, dark, and light backgrounds.
Logo Usage
Overview
Do This
- Keep clear space around the mark equal to at least its own height.
- Use the full-color logomark on dark backgrounds, the black or white variants for single-color contexts.
- Scale the logomark and wordmark proportionally — never stretch or squash.
Don't Do This
- Don't recolor the marks, add gradients, shadows, or outlines.
- Don't rotate, skew, or rearrange the eyes within the logomark.
- Don't place the full-color mark on busy imagery or low-contrast backgrounds.
Clear Space
Give the mark room to breathe — keep clear space on every side at least equal to the mark's own height. The ghosted guides below show the minimum.
Full logo
Keep clear space on every side equal to the height of the full logo.
Logomark
Keep clear space on every side equal to the height of the logomark.
Backgrounds
Pick the finish that keeps the mark legible — full color on dark backgrounds, and the single-color variants when color won't read.
Full color
The default logo. Use it on dark backgrounds.
All black
For light backgrounds and single-color contexts.
All white
For dark or saturated backgrounds where color won't read.
Mark Integrity
The logomark is fixed geometry — never rotate, skew, or rearrange the eyes. Use it exactly as supplied.
Never tilt the mark off its baseline.
Never shear or slant the geometry.
Keep eyes in original positions.
Colors
Click any swatch to copy its hex value.
Core Palette
Surfaces & Neutrals
Typography
Figtree is our single typeface across the product and marketing site. Lead headlines in black, support copy in medium.
Figtree Semibold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Primarily meant for headings
Figtree Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Primarily meant for body copy