Engagement & Analytics

Know every player. Move them up the funnel.

The first platform to unify in-game telemetry with out-of-game player signal: full Player CRM, native Unreal and Unity SDKs, retention cohorts, custom events, and automated messaging in one player profile.

FirstLook Engagement: retention cohorts and player analytics

Native Unreal & Unity SDKs

In-game tracking made easy. Drop in and start tracking sessions, retention, and custom events in days, not sprints.

Smart segmentation

Tag players by playtime, retention cohort, source, country, custom attributes, and target every announcement or campaign by segment.

Automated trigger messaging

When a player hits a milestone, lapses, or comes back from a break, fire the right message. Triggered by any event or ruleset.

Player CRM

The first Player CRM to unify in-game and out-of-game telemetry.

In-game analytics tools see your build. Community tools see your Discord. FirstLook is the first to put both in one player profile: playtime, sessions, custom events, Discord activity, Steam stats, retention cohort, custom tags. Filter, segment, and export anytime.

  • In-game telemetry from your Unreal or Unity SDK
  • Discord activity, Steam playtime, custom events from your APIs
  • Identity sync across Steam, Discord, Epic, and console accounts
  • CSV and API export of any segment, anytime
FirstLook Player CRM: players list with status, Steam playtime, retention cohort, role, and custom tags
Analytics

Funnels, cohorts, and trends across every source you ship on.

Dashboards across players, Discord, Steam, visits, sessions, and custom events. Stacked-source charts, retention cohorts, top countries, and CSV / API export. Pre-built dashboards your community team uses today, plus API ingestion to stream events in from your data warehouse.

  • Player Signups by source (invite-code / signup / referral)
  • Top countries, retention cohorts, session length
  • Custom funnels and event-based segmentation
  • CSV and API export, plus API ingestion from your stack or warehouse
FirstLook Analytics: multi-tab dashboard with stacked-bar player signups and top countries
Automated messaging Coming soon

Reach the right player at the right moment, automatically.

Trigger emails and Discord DMs from any event or segment. When a player hits a milestone, lapses out, or comes back, the right message fires without anyone touching the dashboard.

  • Trigger from any custom or built-in event
  • Email, Discord DM, and in-game messaging (Pro)
  • Per-player rate limiting and send throttling
  • Cross-channel deduplication so the same player isn't hit twice
FirstLook Announcements: composing a branded email to a targeted player segment
Live ops

Wire any in-game signal into rewards, tags, and messages.

Define custom events from your build with two lines of code. Counter and duration events flow into the same system as your built-in analytics, usable for filtering, messaging, and reward conditions, no schema setup required.

  • Counter and duration custom events from the SDK
  • Auto-aggregated for filters, segments, and triggers
  • Wire events into quests, rewards, and Discord roles
  • External API ingestion for server-side or non-SDK sources
FirstLook Player Tags: dynamic tags applied from playtest behavior, with Discord role grants
"Working with FirstLook has been an absolute game-changer for us. One of the standout aspects is how FirstLook aggregates data across platforms like Steam and Discord. That kind of cross-platform visibility is invaluable for understanding our players and making better development decisions."
Alexandra Takei, Director, Ruckus Games

Stop guessing what your players do.

Start free. Connect your build and start seeing player data right away.