Growth

Growth posts from the FirstLook blog — insights for studios on growth.

  1. How to get more Steam wishlists

    By FirstLook Team

    A practical process for growing Steam wishlists before launch: know your baseline, fix your store page, pick a few channels, run a weekly plan, and measure honestly.

    Growth6 min read

  2. Indie game marketing tools by task and budget

    By FirstLook Team

    The indie game marketing tools that actually matter, organised by the job to be done, with honest notes on when a free spreadsheet beats paid software.

    Growth5 min read

  3. Steam Next Fest marketing and preparation guide

    By FirstLook Team

    How to prepare for and run a Steam Next Fest that actually converts: the demo, the store page, creator outreach, tracking, and reading the results honestly.

    Growth5 min read

  4. Steam UTM tracking for game marketing campaigns

    By FirstLook Team

    How to tag your Steam campaign links, read Steam's UTM report, and tell which creator or channel actually drove wishlists, with a free campaign tracker template.

    Growth5 min read

  5. The Indie Dev's Guide to Gamescom 2026

    By FirstLook Team

    Everything indie devs need to know about Gamescom 2026: dates, ticket types, indie showcases still accepting submissions, and how to get real value out of the week in Cologne.

    Growth12 min read

  6. Signals of Success (Part 5): X and Instagram

    By FirstLook Team

    How public chatter on X and Instagram acts as an early market signal, and the three metrics studios should track to turn social discussion into a real launch predictor.

    Growth4 min read

  7. How to Get Players for Your Game

    By FirstLook Team

    The pillar guide to marketing an indie game: define your audience, set stage-right goals, ready your store page, pick channels, build a launch plan, and read the results. Free launch planner included.

    Growth7 min read