Joost van Dreunen

SuperJoost: The Entrepreneurial Journey of Professor and Author Joost van Dreunen

Today’s guest is Joost van Dreunen, the former CEO and Co-Founder of SuperData Research, a games market research firm that was acquired by Nielsen. Joost is now an academic and entrepreneur, a professor at the NYU Stern School of Business, and author of One Up: Creativity, Competition, and the Global Business of Video Games. In addition to being an investor and advisor for funds and firms active in interactive entertainment, Joost publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist. He received an MA from the University of Amsterdam and a Ph.D. from Columbia University.

In this episode, you’ll hear how Joost became fascinated with games at a young age, how he pitched and hounded his professors to allow him to write his Ph.D. thesis on the business of games, his experience prepping and selling his company SuperData to Nielsen, and how he sees the future of the gaming industry changing in the next five to ten years.