Emily Greer

From a Double Exit to Double Loop Games, Serial Gaming Entrepreneur Emily Greer

Today’s guest is Emily Greer, Co-founder and CEO of Double Loop Games, building meaningful and charming experiences for anyone that likes to play games, regardless of whether they self-identify as gamers. Previously Emily cut her teeth over 13 years as COO then CEO of Kongregate, a leading browser then mobile publisher behind hundreds of indie games played by tens of millions of players. In this episode, you’ll hear how Emily credits her brother for her getting the gaming bug, the evolving sibling dynamics during the growth of Kongregate, their acquisition by retailer GameStop, the lucky Jeff Bezos money that helped them survive the crash of 2008, and her decision to start over again, founding Double Loop Games.

Discussion points#

• Emily credits her brother for catching the gaming bug
• The co-founding of Kongregate with her brother Jim
• The gaming distribution landscape in the mid-2000s
• Changing sibling dynamics as co-founders
• User acquisition, leveraging Emily’s background in marketing and data analytics
• From bootstrapping to raising VC dollars
• Kongregate’s acquisition by GameStop
• Jeff Bezos money in the nick of time during the market crash of 2008
• Being a 40-something woman in the gaming industry
• Advice to founders: exercise, take time for yourself, you don’t need to give up things you love
• Retention, recruiting and building culture