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Campaign Services Addendum

This Campaign Services Addendum (this “Addendum”) supplements and is incorporated into either (i) the Pragma Terms of Service located at https://firstlook.gg/legal/developers or (ii) if Customer and Pragma have executed different terms, then the applicable terms executed by the Customer and Pragma (hereinafter referred to as the “Agreement”), between Pragma Platform, Inc. (“Pragma”) and the Customer identified in the applicable Order (“Customer”). Capitalized terms used but not defined in this Addendum have the meanings given to them in the Agreement.

This Addendum governs Customer’s access to and use of Campaign Services (as defined below), which enable Customer to create and manage paid creator marketing campaigns offered through Pragma’s Creators.gg platform. By executing an Order that references this Addendum or by accessing the Campaign Services, Customer agrees to be bound by this Addendum and the Agreement. The Campaign Services operate as a marketplace connecting Customer with Creators for paid campaign opportunities. Pragma facilitates these connections and provides the platform infrastructure. Customer’s Campaign engagements with individual Creators are governed by the Campaign Details (as defined below).

In the event of any conflict between the terms of this Addendum and the Agreement, the terms of this Addendum will control solely with respect to the Campaign Services. All other terms and conditions of the Agreement remain in full force and effect and continue to apply to Customer’s use of the FirstLook platform generally.

  1. Definitions

    1. The following terms, when used in this Addendum will have the following meanings:

      “Campaign” means a marketing or promotional initiative created by Customer through the Campaign Services, specifying content requirements, budget, compensation rates, targeting criteria, guidelines, and other applicable details.

      “Campaign Budget” means the total amount committed by Customer for a Campaign, inclusive of Creator Fees and the Platform Fee as set forth in the Campaign Details.

      “Campaign Details” means the specific terms, description, content guidelines, Creator Fees, deliverables, platform requirements, embargo dates, Campaign Budget, and other requirements for a given Campaign as specified by Customer through the Campaign Services.

      “Campaign Services” means the FirstLook.gg and Creators.gg platform features and tools made available by Pragma that enable Customer to create, manage, and fund paid creator marketing campaigns, including creator discovery, campaign management, content review and approval, performance tracking, and creator payment facilitation.

      “Creator” means an individual content creator who has accepted the Creators.gg Creator Terms of Service and is eligible to participate in Campaigns.

      “Creator Content” means any videos, streams, clips, thumbnails, descriptions, social media posts, and other materials created by a Creator in connection with a Campaign.

      “Creator Fees” means the compensation payable to Creators for approved Creator Content, as specified in the applicable Campaign Details.

      “Creator Terms” means the Creators.gg Creator Terms of Service, as may be updated by Pragma from time to time, which govern the relationship between Pragma and individual Creators.

      “Game Keys” means digital activation codes (including game keys and DLC keys) provided by Customer through the Campaign Services for distribution to Creators.

      “Insertion Order” or “IO” means an order for a specific Campaign, which may be executed through the Campaign Services or as a separate written document, including the Campaign Details and Campaign Budget.

      “Invalid Activity” means any activity that artificially inflates performance metrics, including without limitation purchased or fabricated views, automated or incentivized traffic, use of bots, click farms, view exchange services, engagement pods, or any other activity that does not reflect genuine viewer interest.

      “Platform Fee” means the percentage of Campaign spend retained by Pragma for operating the Campaign Services, as set forth in the applicable Order or Insertion Order.

  2. Campaign Services

    1. Access to Campaign Services. Subject to the terms of the Agreement and this Addendum, Pragma will make the Campaign Services available to Customer as set forth in the applicable Order. The Campaign Services enable Customer to:

      • create and configure Campaigns with specified budgets, compensation rates, targeting criteria, content guidelines, and timelines;
      • browse, search, and invite Creators to participate in Campaigns based on profile data, audience demographics, content history, and performance metrics;
      • distribute Game Keys to Creators for use in creating Campaign content;
      • review, approve, or reject Creator Content submitted in connection with Campaigns;
      • track Campaign performance metrics, including views, engagement, and reach; and
      • manage Campaign budgets and Creator payment facilitation through Pragma.

    2. Campaign Creation and Insertion Orders. Each Campaign will be governed by an Insertion Order specifying the Campaign Details. Customer may create Insertion Orders through the Campaign Services interface or through a separate written agreement. Each Insertion Order is subject to the terms of the Agreement and this Addendum. In the event of any conflict between an Insertion Order and this Addendum, the Insertion Order will control solely with respect to the applicable Campaign.

    3. Creator Relationship. Customer acknowledges and agrees that:

      • when a Creator accepts an Insertion Order, Customer and that Creator enter into an agreement with each other based on the Campaign Details (“Studio-Creator Agreement”), which govern the terms of their Campaign engagement.
      • Pragma facilitates the connection between Customer and Creators through the Campaign Services, but Pragma is not responsible for any Creator’s performance, the quality of Creator Content, or any Creator’s compliance with Campaign Details;
      • Creators are independent contractors and are not employees, agents, or representatives of either Customer or Pragma; and
      • Customer may not contact Creators outside of the Campaign Services to circumvent the Campaign Services, the Platform Fee, or Pragma’s role as a marketplace and platform; and
      • the Studio-Creator Agreement is the exclusive agreement governing Customer’s Campaign engagements with Creators through the Campaign Services. Customer will not require Creators to sign any additional or alternative agreement for Campaigns facilitated through the Campaign Services, nor enter into any side agreement with a Creator that conflicts with or supersedes the Studio-Creator Agreement for such Campaigns.

  3. Campaign Funding and Fees

    1. Campaign Budget and Funding. Customer will fund each Campaign in accordance with the Campaign Budget specified in the applicable Insertion Order. Campaign Budgets are charged upon Campaign launch and may be held by Pragma or its payment processor until disbursed to Creators or returned to Customer. Customer must maintain sufficient funds to cover all active Campaign obligations. Insufficient funding may result in Campaign suspension.

    2. Platform Fee. Pragma will retain the Platform Fee on all Campaign spend as compensation for operating the Campaign Services. Unless otherwise specified in the applicable Order or Insertion Order, the Platform Fee is fifteen percent (15%) of the total Campaign spend. The Platform Fee is non-refundable, except as expressly provided in this Addendum.

    3. Creator Payments. Customer’s obligation to pay Creator Fees is governed by the Studio-Creator Agreement. Pragma (including through an applicable third party payment processor) may process Creator Fee payments on Customer’s behalf through the Platform. Creator Fees are disbursed by Pragma (or a third party to the extent applicable) from the Campaign Budget after Customer approves the applicable Creator Content through the Campaign Services, net of the Platform Fee. Customer will not pay Creators directly outside of the Campaign Services for Campaign participation. Customer acknowledges that adequate Campaign Budget funding is required for Pragma (or a third party, if applicable) to process Creator Fee payments. To the extent that Pragma utilizes a third party payment processor to facilitate any payments hereunder, Customer acknowledges and agrees that such transactions shall be subject to the terms, conditions, and privacy policies of such third party processor, and Pragma shall not be liable for any errors, delays, or other issues arising from such third party payment processing.

    4. Campaign Budget Modifications. Customer may increase a Campaign Budget at any time. Customer may not decrease a Campaign Budget below the amount already committed to active Creators. Campaign rates, content guidelines, and platform requirements may be updated but will apply only to future Creator Content submissions, not to previously approved or in-progress submissions.

    5. Unused Budget. Unused Campaign Budget remaining after Campaign completion will be refunded to Customer’s original payment method within fourteen (14) business days, less any applicable Platform Fees on the spent portion. Pragma reserves the right to hold unused funds for a reasonable verification period to account for pending Creator Content submissions or metric adjustments.

    6. Taxes. All Campaign Budgets and fees payable under this Addendum are exclusive of Taxes (as defined in the Agreement). Customer is responsible for all applicable Taxes in accordance with Section 2 of the Agreement.

  4. Content Review, Approval, and Compliance

    1. Content Review and Approval. Customer is responsible for reviewing and approving (or rejecting) Creator Content submitted through the Campaign Services. Customer will review submitted Creator Content within seventy-two (72) hours of submission. If Customer does not approve or reject a submission within this period, Pragma will notify the Customer and Customer will have an additional five (5) days to approve or reject such submission. If Customer still fails to respond, such Customer will be deemed to have approved the submission subject to Creator Content meeting Campaign Detail criteria. Customer may reject Creator Content only if: (a) the submission does not follow the Campaign Details; (b) the Creator does not follow the Creator Terms; (c) there is a reasonable suspicion of fraud or Invalid Activity; or (d) the Campaign Budget has been exhausted or the Campaign has ended.

    2. Campaign Details and Brand Guidelines. Customer is responsible for providing clear, complete, and accurate Campaign Details, including content guidelines, brand guidelines, approved claims and talking points, required disclosures, and any embargo dates or pre-release access restrictions. Customer will supply Creators with all materials necessary to comply with the Campaign Details. Pragma is not responsible for the accuracy or completeness of Campaign Details provided by Customer.

    3. FTC Compliance and Advertising Disclosures. Customer acknowledges that paid creator campaigns may constitute endorsements or testimonials subject to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising and related guidance. Customer agrees to:

      • ensure that Campaign Details instruct Creators to include all required sponsorship disclosures (e.g., #ad, #sponsored, paid partnership labels) in each piece of Creator Content, clearly, conspicuously, and unavoidably;
      • not instruct, encourage, or permit Creators to make false, misleading, or unsubstantiated claims about Customer’s products or services;
      • supply Creators with approved claims and talking points and ensure that such claims are truthful, substantiated, and compliant with all Applicable Laws;
      • use the content review and approval process to verify that Creator Content includes required disclosures before approving payment; and
      • comply with all applicable advertising laws and regulations in each jurisdiction where Creator Content will be published.

      As between Customer and Pragma, Customer is primarily responsible for ensuring that its Campaigns comply with applicable advertising laws and regulations. Creators are individually responsible for their own FTC disclosures under the Creator Terms, but Customer’s approval of Creator Content that lacks required disclosures does not relieve Customer of its compliance obligations. Pragma does not pre-approve or verify FTC compliance and bears no responsibility for Customer’s or any Creator’s advertising compliance.

    4. Embargo and Pre-Release Content. If a Campaign involves pre-release game content or embargo restrictions, Customer is responsible for clearly specifying the Embargo Date and any NDA or confidentiality requirements in the Campaign Details. Customer acknowledges that: (a) Creators are bound by the embargo and confidentiality provisions of the Creator Terms; but (b) Pragma does not guarantee that all Creators will comply.

    5. Game Key Distribution. Customer may distribute Game Keys to Creators through the Campaign Services for use in creating Campaign content. Customer agrees to:

      • provide valid, unused, non-revoked Game Keys that function as intended;
      • not revoke Game Keys provided to Creators who are actively participating in a Campaign without prior notice to Pragma and Creators;
      • specify any regional restrictions, platform requirements, or activation limitations associated with Game Keys; and
      • acknowledge that Pragma is not responsible for the functionality of Game Keys and is not liable for keys that fail to activate due to regional restrictions, platform issues, or errors on Customer’s part.

  5. Content Licensing and Intellectual Property

    1. License to Creator Content. Unless otherwise specified in the Studio-Creator Agreement, Creators grant Customer a non-exclusive, worldwide, royalty-free license to use, reproduce, display, and distribute approved Creator Content for promotional purposes directly related to the Campaign game, for a period of twelve (12) months from submission (or such other period as specified in the applicable Campaign Details). This license covers use on Customer’s official channels, store pages, marketing materials, and social media. Studios requiring exclusive rights, extended license periods, or additional usage rights (e.g., paid advertising, broadcast) must negotiate these directly with the Creator and specify them in the Campaign Details prior to content creation.

    2. Customer Intellectual Property. Customer retains all Intellectual Property Rights in its game titles, trademarks, logos, game assets, screenshots, trailers, and marketing materials provided through the Campaign Services. By making these materials available through the Campaign Services, Customer grants Creators a limited, non-exclusive license to use them solely for creating content for the applicable Campaign. This license terminates upon Campaign completion or the Creator’s removal from the Campaign. Customer represents and warrants that it has all rights necessary to grant this license and that the materials provided do not infringe any third-party Intellectual Property Rights.

    3. Pragma Platform IP. Pragma retains all Intellectual Property Rights in the Campaign Services and the Creators.gg platform. Customer’s use of the Campaign Services does not give Customer any rights in the Campaign Services, the Creators.gg name, logo, or platform features beyond the limited right to use the Campaign Services as contemplated by this Addendum.

    4. No Misattribution. Customer will not misattribute statements or imply endorsements not actually made by a Creator. Customer will not alter Creator Content in a way that changes the Creator’s expressed opinions or misrepresents their views without the Creator’s prior written consent.

  6. Metrics, Verification, and Fraud Prevention

    1. Metric Tracking. Pragma tracks Creator Content performance using a combination of official platform APIs, automated monitoring, and manual review. Pragma’s recorded metrics are the basis for all Creator Fee calculations. Customer acknowledges that metrics collected from third-party platforms (YouTube, TikTok, Twitch, Instagram, etc.) may be subject to delays, corrections, or adjustments, and that Pragma is not responsible for discrepancies caused by third-party platform changes or API limitations.

    2. Invalid Activity. Pragma uses automated and manual verification systems to detect Invalid Activity. If Invalid Activity is detected in connection with a Campaign, Pragma may: (a) exclude the affected metrics from Creator Fee calculations; (b) withhold, reverse, or adjust Creator payments; (c) suspend or remove the offending Creator from the Campaign; and (d) notify Customer of the detected Invalid Activity. Metrics may be retroactively adjusted if a third-party platform revises its counts. Customer will not be charged for Creator Fees attributable to Invalid Activity that Pragma identifies and excludes.

    3. Reporting. Pragma will make Campaign performance reports available to Customer through the Campaign Services, including Creator Content submissions, approval status, metric summaries, and budget utilization. Customer acknowledges that reporting data may be subject to processing delays and that final metrics may differ from preliminary reports.

  7. Customer Obligations and Restrictions

    1. Lawful Campaigns. Customer will not use the Campaign Services to promote illegal, harmful, deceptive, or age-inappropriate products without proper content ratings. Customer will comply with all applicable gaming regulations, ESRB/PEGI ratings, and advertising standards in target markets.

    2. Non-Circumvention. During the term of Customer’s subscription and for a period of twelve (12) months following the last Campaign interaction on the Campaign Services, Customer will not directly pay, solicit, or enter into paid content arrangements with Creators discovered through the Campaign Services for the same or similar marketing services that circumvent the Campaign Services or the Platform Fee. This restriction does not apply to pre-existing relationships documented before the applicable Campaign interaction. Violations of this provision entitle Pragma to a fee equal to the Platform Fee that would have been payable on the circumvented transaction value, plus damages.

    3. Content Responsibility. Customer is solely responsible for: (a) the accuracy, legality, and appropriateness of Campaign Details; (b) the claims, talking points, and brand guidelines provided to Creators; (c) reviewing and approving Creator Content in a timely manner; and (d) the overall legal compliance of its marketing campaigns, including compliance with applicable advertising, consumer protection, and data protection laws.

  8. Disclaimers, Liability, and Indemnification

    1. No Guarantees. Pragma does not guarantee: (a) the availability, quality, or performance of any Creator or Creator Content; (b) that Campaigns will achieve any particular results, impressions, views, or engagement metrics; (c) that any number of Creators will apply to or accept a Campaign; or (d) that Creator Content will comply with Customer’s brand guidelines or Campaign Details. The Campaign Services are provided subject to the warranty disclaimers in Section 4 of the Agreement.

    2. Limitation of Liability. The limitation of liability provisions in Section 6 of the Agreement apply to the Campaign Services and this Addendum. For the avoidance of doubt, Pragma’s aggregate liability under this Addendum is subject to the cap set forth in the Agreement. Pragma’s liability does not extend to the acts or omissions of Creators, which are governed by the Creator Terms.

    3. Indemnification. In addition to Customer’s indemnification obligations under Section 5 of the Agreement, Customer will defend, indemnify, and hold Pragma, and applicable Creators, harmless from and against any Claims arising from or related to: (a) Customer’s Campaign Details, including the accuracy or legality of claims and representations therein; (b) Customer’s failure to comply with applicable advertising laws or FTC requirements; (c) Customer’s Game Keys, including any defects, restrictions, or revocations; (d) claims that the assets and other materials provided to Creators for use in Campaigns infringes the intellectual property, proprietary, or privacy rights of any third party; (e) any dispute between Customer and a Creator arising from a Campaign; and (f) any third party claims related to Customer’s products or services promoted through the Campaign Services. Customer further acknowledges that Pragma is not liable for any disputes arising between Customer and a Creator under the Studio-Creator Agreement, and Customer will not assert any claim against Pragma for a Creator’s failure to perform under the Studio-Creator Agreement.

  9. Term and Termination

    1. Term. This Addendum is effective as of Customer’s first Order that includes the Campaign Services and will remain in effect for the duration of Customer’s subscription to the Campaign Services under the Agreement, unless terminated earlier in accordance with the Agreement or this Addendum.

    2. Termination. Either party may terminate this Addendum in accordance with the termination provisions of the Agreement. In addition, Pragma may suspend or terminate Customer’s access to the Campaign Services if Customer materially breaches this Addendum and fails to cure such breach within thirty (30) days after written notice.

    3. Effect of Termination. Upon termination of this Addendum: (a) Customer will immediately cease creating new Campaigns; (b) active Campaigns will be wound down in an orderly manner, and Customer remains responsible for funding Creator Fees for all approved Creator Content; (c) unused Campaign Budget will be refunded in accordance with Section 3; (d) Customer’s license to use approved Creator Content will survive in accordance with the terms of Section 5; and (e) the provisions of Sections 5 (Content Licensing), 6 (Metrics and Fraud Prevention), 7 (Non-Circumvention), 8 (Disclaimers, Liability, and Indemnification), and this Section 9 will survive termination.

  10. General

  11. Relationship to Agreement. This Addendum is incorporated into and forms part of the Agreement. Except as expressly modified by this Addendum, the Agreement remains in full force and effect. The general provisions of the Agreement (including governing law, dispute resolution, notices, force majeure, and assignment) apply to this Addendum.

  12. Order of Precedence. In the event of any conflict among the documents, the following order of precedence applies (in descending order): (a) the applicable Insertion Order; (b) this Addendum; (c) the Agreement. For the avoidance of doubt, a Master Agreement (if any) will take precedence over the Agreement as provided in the introductory paragraph of the Agreement.

  13. Amendments. Pragma may modify this Addendum in accordance with the amendment procedures set forth in Section 8 of the Agreement. Material changes will be communicated to Customer via email or through the Campaign Services.

  14. Entire Agreement. This Addendum, together with the Agreement and any applicable Insertion Orders, constitutes the entire agreement between Customer and Pragma with respect to the Campaign Services and supersedes all prior and contemporaneous agreements regarding the Campaign Services.

Last Updated: March 20, 2026