Steam Insights

You can add your Steam Store App ID to FirstLook to promote and track Wishlists as well as Public Playtime. This will prompt players to add your game to their Wishlists during the sign-up process.

Configure your App ID in the Dashboard > Settings by entering it in the Steam App ID field.

Wishlist and Public Playtime Tracking

Once you’ve added your App ID, FirstLook will periodically check the public Steam Profiles of your playtesters to see if they have your game on their Wishlist or Owned list. This information is only available if the player has made their profile and this data public.

FirstLook will also track the public playtime of your playtesters if they have your game in their library.

You can view this information in the Player Overview.

Player Privacy

FirstLook only tracks the public information of your playtesters and respects the Steam Profile Privacy settings. Players can control what information is visible on their profile, and FirstLook adheres to these settings.

Private Playtime Tracking and Playtest Visibility

Public Playtime tracking only works for App IDs that are publicly available. Typically, your Playtest will not be visible on players’ profiles and can’t be tracked properly. Additionally, players who have made their profile private won’t be tracked.

If you want accurate tracking, including private playtests, you can integrate FirstLook with your Steam Publisher Account, as described below.

Steam Publisher Integration

FirstLook offers deep integrations with Steam Publisher Accounts, allowing you to track playtime for all your games, including hidden Playtests or games not displayed in the Steam Store.

For this integration, you’ll need to share your Steam Publisher Web API Key with FirstLook. This key is used to access the Steam Web API and retrieve the necessary information. It is stored securely and only used for the purpose of retrieving playtime data. We interact with the following endpoints and data:

• Player Ownership and Playtime – Verify if a player owns your game and how much they have played it.
• List of App IDs and Builds – Get a list of App IDs and builds in your Steam Publisher Account so you can select the correct one for tracking.

Learn more about Publisher Web API Keys and how to create yours in the Official Steamworks Documentation.

To set up the integration, please contact us with your Steam Publisher Web API Key.

Private Playtime Tracking

The Publisher Integration allows you to track playtime for all your games, including hidden Playtests or games not displayed in the Steam Store. In this case, FirstLook will track the playtime of all your playtesters, regardless of their Steam Profile Privacy settings.